About
About Me
I've always been fascinated by understanding people's motivations, and experiences, especially regarding their product choices.
This passion led me to major in Psychology and minor in Marketing, eventually becoming a Brand Strategist in Advertising.
For over seven years, I had the privilege of working on 20+ multi-channel global campaigns for over 10 Fortune 500 brands, including GlaxoSmithKline, T.J.Maxx, Pandora Jewelry, Barclaycard, Porsche, Carvana, Samsung, and Bausch + Lomb.
As a Brand Strategist, I handled tasks similar to those of a UX Designer, except I wasn't the one doing the actual creative work. Instead, I collaborated closely with the Creative team, guiding them on the brand strategy.
While my focus was on creative campaigns rather than software, I craved a more tangible impact on customers. That's why I made the transition to UX/UI five years ago, and I've never looked back since.
Factoids
- I grew up in middle Georgia, lived 5 years in NYC, and now reside in Atlanta
- My browser always has at least 80 tabs open
- I love genealogy and have been researching my family for over a decade
- Watching live court cases are my jam
- Korean BBQ is my favorite meal
- As much as I want to, I just do not like sushi but really wish I could
- No matter how hard I try - I cannot keep a houseplant alive
- My husband and I were quarantined in the hospital for Covid on our honeymoon in Thailand for 11 days
- My favorite people in this world are my husband, 8-month baby boy, and the best dog ever - Zorra